Minimum curriculum requirements for Magister Programmes
in MANAGEMENT AND MARKETING

1. GENERAL REQUIREMENTS

Magister programmes in Management and Marketing last at least 9 semesters. The minimum curriculum requirements cover a total of 1425 hours. The total course load for magister programmes in this field of study is ca. 3000 hours. Courses are not prescribed in terms of their form or sequence.

2. PROFILE OF THE GRADUATE

Graduates find employment in trade, industry, services, various types of consulting agencies, business organisations and employers’ organisations.

3. COURSE GROUPS AND COURSE LOAD

GENERAL COURSES	300 hours
BASIC COURSES	615 hours
MAJOR COURSES	510 hours
	1425 hours

4. COURSES BY GROUP

GENERAL COURSES	300 hours
Foreign Languages	120
General courses in social sciences (2-3) to be chosen from among the following: Philosophy, Sociology, Logic, Economic History, Psychology	90
Physical Education	90
BASIC COURSES	615 hours
Microeconomics	90
Macroeconomics	90
Mathematics	90
Statistics	75
Econometrics	60
Computer Science	60
Fundamentals of Management	60
Law	90
MAJOR COURSES	510 hours
Fundamentals of Marketing	60
Market Analysis	60
Accounting (Financial and Management Accounting )	75
Finance	60
Organisation and Management Methods	45
Strategic Management	60
Production Management	45
Human Resources Management	30
Forecasts and Simulations	45
Operations Research	30

5. CURRICULUM CONTENTS (BASIC COURSES: GROUP B, AND MAJOR COURSES: GROUP C)

2. BASIC COURSES

MICROECONOMICS

90

Market. Household. Theory of consumer behaviour. Theory of production. Perfect competition and monopoly. Equilibrium of the enterprise. Oligopoly. Alternative theories of the firm. Markets of production factors. Competitive equilibrium and elements of the theory of welfare.

MACROECONOMICS

90

National economy. Global demand and supply. Macroeconomic equilibrium. National output, national income. State budget, deficit and public debt. Money and the banking system. Money market. Keynesian macroeconomics and classical macroeconomics. Business cycle. Inflation, unemployment. Open economy. External equilibrium. Budgetary, monetary and exchange rate policies. Stabilisation policy and the IS-LM model. Economic growth.

MATHEMATICS

90

Functions of one, two or several variables and their applications to economics (marginal calculus, extremes). Elements of integral calculus. Introduction to differential and difference equations, and their applications to economics. Vector and matrix calculus. Systems of linear equations and inequalities - examples from economics.

STATISTICS

75

Statistical data and basic statistical standards. Random variable, basic distributions of random variables. Sample distributions. Confidence intervals. Testing statistical hypotheses. Statistical measure of correlation. Analysis of dynamics. Random sampling techniques. Designing statistical experiments.

ECONOMETRICS

60

Descriptive econometric models. Estimators, point and interval estimate. Classical model of linear regression. Forecasting on the basis of single- and multi-equation models. Econometric analysis of demand, production and costs. Forecasting on the basis of time series.

COMPUTER SCIENCE

60

Computer equipment. Standard computer set-up. Software. Operating systems. Standard software packages. Application programmes. Word processing programmes. Spreadsheets. Data bases and their use. Computer-aided corporate management.

FUNDAMENTALS OF MANAGEMENT

60

Typology, aims and effectiveness of organisations. Synergy and organisational effect. Steering, direction and management. Management process. Development of scientific management. Organisational structures. Information and decision-making processes. Reorganisation issues.

LAW

90

General introduction to law. Elements of state law. Elements of administrative law. Elements of penal law. Introduction to civil law. Parties to civil and legal relationships. Property and property rights. Commitments. Protection of industrial property.

3. MAJOR COURSES

FUNDAMENTALS OF MARKETING

60

Market environment of the enterprise. Marketing information systems and the basis for their development. Product policy. Price policy. Product distribution. Promotion policy.

MARKET ANALISYS

60

Market equilibrium. Elasticity of demand and supply. Analysis of market capacity and absorptive power. Analysing the dynamics of market phenomenon. Modelling and forecasting market phenomena.

ACCOUNTING

75

Accounting as an information system for the enterprise. Financial and management accounting.

Financial accounting: Principles and legal basis of accounting. Assets and capital of the enterprise. Balance-sheet. Revenues. Costs. Financial result. Profit-and-loss account. Balance and financial result operations. Principles of account keeping. Chart of the accounts. Recording capital, cash, securities, settlements, fixed assets, stock. Valuation of assets. Methods for the establishment of the financial result. Financial reporting.

Management accounting: Classification of costs. Full costs account. Variable costs account. Break-even analysis. Calculation of prices. Standard costs account. Budgeting and cost planning. Internal reporting systems.

FINANCE

60

Financial system in the market economy. Financial flows and resources in the economy. Structure of the banking system. Central bank and commercial banks. Financial markets. Operations of the Stock Exchange. Corporate finance management. Finance in the public sector management.

ORGANIZATION AND MANAGEMENT METHODS

45

Evolution and diffusion of organisation and management methods. Organizational methods. Management methods improving the manager’s work. Motivation-oriented methods. Management styles. Methods for creative solving of management problems.

STRATEGIC MANAGEMENT

60

Concepts and characteristics of strategic management. Typology of strategies. External and internal determinants. Strategic management models. Strategic management areas. Competition strategies.

PRODUCTION MANAGEMENT

45

Production systems. Technical preparations for production. Production process in the enterprise. Steering the production process. Modern methods of production management. Methods for humanisation of the organisation of production.

HUMAN RESOURCES MANAGEMENT

30

Human resources management in the corporate management system. Target groups for human resources management. Procedures and techniques of human resources management. Employee service organisations.

FORECASTS AND SIMULATIONS

45

Tools, methods and techniques for computer-aided building of simple forecasts, variant-based forecasts, forecasts based on growth tendency models, cause-and-effect models, multiple equation models, and econometric and non-econometric models. During the course, students are acquainted with at least one computer software package which they may use to carry out quantitative analysis of selected economic phenomena and to draw up forecasts on its basis.

OPERATIONS RESEARCH

30

Scope of operations research. Linear programming. Transport issues. Integer (discrete) and network programming. Non-linear optimisation problems. Allocation problems. Elements of the game theory. Multi-criteria programming. Queuing theory and the mass services systems. Simulation and heuristic models.